When Tan France first thought about launching Was Him, he wanted to address what he saw as a major issue with outerwear. The warmth and functionality of a coat rarely aligns with a high fashion look in the world of outerwear, and France’s vision for his latest line was to change that (via Town & Country). Aiming to create timeless pieces that make a major statement, Was Him offers affordable luxury at a price tag of less than $500 (per InStyle).
While $500 isn’t exactly cheap, it does make for a much more affordable option than other luxury winter wear options. “Luxe outerwear costs a fortune, and I’m not the kind of person who is willing to spend that kind of money often,” France explained to InStyle. Was Him is a limited collection of attainable luxury pieces that don’t make you choose between quality and style. The 38-year-old wants consumers to shy away from fast fashion in favor of an investment piece that doesn’t feel out of reach. Of typical major retailer purchases, France says, “when those pieces go out of style, they end up filling a landfill and killing this planet.”
