It’s probably a fair assumption to say that “Running Up That Hill” is currently Kate Bush’s most popular song, thanks to the Netflix show. What’s even more impressive is that Kate Bush is basically receiving big weekly checks from the song, and she gets to keep almost every penny.
As The Sun notes, Bush was taking in £250,000 a week at the height of the song’s popularity, which might continue well into the future, as long as “Stranger Things” continues to be popular. What’s important to note here is that Bush has unusual control over her music. She owns licensing, publishing, and songwriting rights to the track, and thus most of the profits basically go to her bank account.
Noble & Brite is the company behind Bush’s music, which also belongs to her, as reported by IOL. Warner Music Group is the official distributor of the song, but Bush still retains recording rights. Talk about a huge win for the queen of art-pop herself.
