CORNFLAKE giant Kellogg’s now produces ONE MILLION boxes of cereal and goes through a whopping 200 tonnes of corn every day, it has been revealed.
The Kellogg’s factory in Manchester is producing an impressive 25 per cent more than in 2016 when it churned out 750,000 boxes daily.
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Around half of this corn is used to create Cornflakes – Britain’s best loved cereal – while the rest is transformed into Crunchy Nut and Frosties.
Crunchy Nut is the brand’s second most popular cereal with 25 million kilos sold every year compared with 10 million kilos of Frosties.
Coco Pops remains children’s favourite with 21 million kilos sold annually.
Kellogg’s is an iconic British brand, as seven in 10 UK homes have Kellogg’s in their cupboards, but it has reached 150 countries around the globe.
Channel 4’s Inside the Superbrands will reveal the breakfast giant’s secrets at 8pm on Sunday night, as Kellogg’s opens up about removing sugar from its brands.
Since 2011, it has removed 11,000 tonnes of sugar from its cereals and stopped the production of Ricicles.
The brand now only advertises Crunchy Nut to adults and has created a healthier range, WK Kellogg, in a push to tackle childhood obesity.
Kids will have also noticed the disappearance of Tony the Tiger in advertising and a new recipe for Coco Pops to help reduce sugar by up to half.
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Just last week, Kellogg’s even adapted the iconic Special K recipe to reduce salt across the cereal range by an average of 20 per cent.
Paul Wheeler, director of communications at Kellogg’s, said: “We recognise the need to evolve.
“In the 50s and 60s – sugar wasn’t as much of a concern for people, because it was the end of post-war austerity and you probably weren’t feeding your kids a lot of calories.
“Attitudes have changed now and about three years ago we made a decision to change, we got rid of high-sugar Ricicles and introduced 50 per cent reduction in sugar on Coco Pops.
“We do make some indulgent options if you want that – it all depends on what you want.
“We haven’t advertised Tony the Tiger for nearly two decades – while we all still love Tony, less people want to eat his food than they did three decades ago. It’s a fact.”
Kellogg’s told how it is transforming its iconic recipes with more natural flavourings.
A spokesperson added: “Creating the nation’s breakfast, is a huge responsibility – we’ve announced further reduction of sugar and salt in our kids’ cereals as we move forward.”
Another spokesperson said: “We’re not adding any sweeteners, which is something we’re very proud of.
“It’s about finding different ways of evolving those recipes, clever ways; such as Coco Pops where we put the cocoa in at a different stage so you still get the taste but less sugar.
“Demonising one nutrient isn’t helpful but there is that need to help people make healthy choices.”
A video clip from Sunday night’s programme shows how the humble cornflake is created over a series of hours including being cooked, dried, shaped and later toasted.
Inside the Superbrands airs on Sunday night at 8pm on Channel 4.
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