This 40-inch JVC smart TV is 37% cheaper on Amazon – now less than £200

We’re always on the look out for great-value, budget-friendly televisions on sale.

This 37% price drop Amazon on the 40-inch JVC Fire TV is our current favourite budget deal – it now costs just £199.

The 40-inch TV from JVC’s Fire TV line comes with built-in streaming and Alexa

JVC 40-inch Fire Full HD TV, £199 (save £101.99) – buy from Amazon

We regularly search for the best cheap TV deals and noticed this one appear on Amazon’s deals page last month.

Now £101.99 cheaper than RRP, this 40-inch set from JVC’s Fire TV line will set you up with an impressive range of features for a television at this low price.

It’s not 4K in quality, but that isn’t a critical factor at a TV of this modest size.

It’s worth remembering that although 40-inch televisions are considered small these days, they are still among the most widely owned TV sizes in the UK today.

A common to mistake is to buy an television that’s too large for your viewing space: if you’re sat too close to the screen, you won’t appreciate the Ultra HD resolution.

If you’re not sure which size TV is right for your space, head to our what size TV should I buy explainer – we have a table that compares ideal screen sizes against available viewing space.

More importantly, the JVC Fire TV is a smart television, meaning it comes with a built-in streaming platform for TV shows, films, games and apps.

It’s Amazon’s own Fire platform, which sets viewers up with instant access to Netflix, Disney+ and, of course, Amazon Prime.

Naturally, given Amazon’s footprint, you can hit the mic button on the remote control to call up the services of Alexa.

Amazon’s voice assistant can be used to play to search for content, switch input sources and best of all, can operate any connected smart device like an Echo Dot or Ring Video Doorbell.

This is the perfect opportunity to start building your home smart hub – especially if you wait for one of Amazon’s semi-regular device sales.

The smaller 32-inch set is also on sale, reduced by 30% to £175 – a perfect choice for kid’s bedrooms or second rooms.

Both televisions are terrific value for money at these low prices, and shouldn’t be ignored if you’re currently hunting for a budget TV.