According to MBG Lifestyle, the idea is to “marinate” your hair. This is, of course, akin to marinating meat before you cook it, giving it plenty of time to soak in everything it needs. How you choose to go about “marinating” your hair with your go-to hair mask is up to you, and will probably depend on how often you need to use a hair mask.
Hill advises that the best way to make applying hair masks less time-consuming is to apply the product before going about the rest of the day, leaving it on for a longer period of time. But, unless you’re a lover of the gelled back hair look for social events, she advises choosing a time where you won’t be out and about.
“On days when you don’t really care how you present yourself, you know that’s a [hair mask] day,” she explains. Moreover, she adds that you should apply your mask when you know you’ll be showering later, such as before working out.
Hill also shared a pro tip. If you’re doing an activity in a heated space, such as hot yoga, apply your mask beforehand and allow the heat to open up the hair cuticles and penetrate your hair at an even deeper level. Seventeen also advises using heat to get more out of your hair mask, further explaining that using a conditioning cap can help to further encourage hair to soak in all of the nourishment that the mask offers. Some hair masks are even best for summer, when it’s naturally hotter.
