BENGALURU (REUTERS) – Apple is planning to chop the output of its iPhone and AirPods gadgets because the Ukraine disaster and looming inflation begin to weigh on demand for shopper electronics, the Nikkei reported on Monday (March 28), citing sources.
The firm plans to make about 20 per cent fewer iPhone SEs subsequent quarter, or decrease manufacturing orders by about two million to 3 million models than initially deliberate, resulting from weaker-than-expected demand, Nikkei mentioned.
The US tech big additionally decreased orders for its AirPods wi-fi headphones by greater than 10 million models for all of this 12 months, because it scales again the extent of inventories resulting from lukewarm demand, the newspaper mentioned.
Earlier this month, Apple unveiled 5G connectivity to its iPhone SE, its low-cost mannequin aimed largely at patrons in rising markets.
Counterpoint Research mentioned the sooner 4G iPhone SE accounted for 12 per cent of whole iPhone gross sales from its launch within the second quarter of 2020 till the top of final 12 months, with Japan being the largest market after the United States.
The firm additionally requested suppliers to make a few million fewer models of the complete iPhone 13 vary than beforehand deliberate, however mentioned this adjustment was based mostly on seasonal demand, in accordance with the report.
Apple didn’t instantly reply to a Reuters request for remark.
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