Dragons Den star Steven Bartlett rapped by BBC for breaking sponsorship guidelines by carrying jewelry model on present

NEW TV Dragon Steven Bartlett has been rapped by BBC chiefs for craftily plugging a agency he’s linked with.

The 28-year-old wore bling from jewellers Craftd, then struck a monetary cope with its house owners.

Dragons Den star Steven Bartlett was rapped by BBC bosses for breaking sponsorship rules — Dragons Den star Steven Bartlett was rapped by BBC bosses for breaking sponsorship guidelinesCredit: BBC

Bartlett wore bling from jewellers Craftd, then struck a financial deal with its owners — Bartlett wore bling from jewellers Craftd, then struck a monetary cope with its house ownersCredit: Not identified, clear with image desk

The entrepreneur even boasted on social media of showcasing objects together with necklaces on Dragons’ Den.

The clip has now been eliminated and Bartlett — mentioned to be price round £50million — can be barred from carrying Craftd objects on future Dragons’ Den episodes if his contract is renewed.

The BBC mentioned: “We have clear guidelines around talent’s commercial activity while working with us. Steven has been reminded of the guidelines.”

Bartlett insisted: “This was a genuine oversight on my part. The posts have now been taken down. I will ensure I am clear about what activity is possible.”

He mentioned that after carrying the jewelry, he approached Craftd, which then agreed to sponsor his hit podcast Diary of a CEO.

He is the newest movie star to fall foul of guidelines aimed to stopping industrial achieve from their work with the Beeb.

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Craig Revel Horwood was on the centre of a row when he used his Strictly catchphrase “Fab-u-lous” in an advert.

Nick Knowles and Stacey Dooley additionally obtained in scorching water for TV adverts which appeared to mirror the exhibits they’re identified for on the BBC.

The post Dragons Den star Steven Bartlett rapped by BBC for breaking sponsorship guidelines by carrying jewelry model on present first appeared on Umorr.