As part of a wide-ranging Vice investigation, various “RuPaul’s Drag Race” alumni opened up about what it really takes to compete. Although becoming a so-called “Ru girl” could make a performer’s career, as the show has increased in popularity, so too have the costs associated with taking part. Competing isn’t purely about showing up and proving your worth as a performer anymore; as the artform of drag evolves, queens are tasked with having the best of everything too.
As wig master Bobbie Zlotnik, aka BobbiePinz, who has made several hairpieces for “Drag Race” queens, revealed “The high point for a synthetic would be up to about $1000. Human hair generally will start around $1000 or $1500, and go up from there, depending upon what they want.” Basic wigs retail for around $95, while the pre-styled or stage ready variety begin at $275, and custom jobs at $325. It’s worth noting Zlotnik calls many fan favorite queens his clients, including “All Stars 2” winner Alaska, who was actually wearing one of his products for her crowning.
Despite the high cost associated with going on “Drag Race,” however, for plenty of queens there’s no question it’s all worth it in the end. As Season 8 victor Bob the Drag Queen succinctly put it, “The process of going on ‘Drag Race’ is, in my opinion, more than a fiscal investment. It’s cultural. It’s the ‘Game of Thrones’ of reality TV.”
