Just because TikTok has amazing features and an algorithm that favors content creators, it doesn’t mean that you’ll become a hit by default simply by posting a couple of videos. You should start by finding out what the TikTok pros are doing that’s getting them incredible results.
“Whether it’s organic or promoted, all content shows up in the same feed, so in order for it to resonate, it should look and feel the same way that other users’ content looks and feels,” said TikTok’s Matt Cleary, Vertical Director for Retail and Restaurant, at the 2021 Retail Innovation Conference per Retail TouchPoints.
Trends on the app blowing up is one of the best things about TikTok. So, capitalizing on trends is definitely one way to succeed, writes Search Engine Journal. Users seek out trending hashtags all the time. By joining trends on the platform and creating content around these trends, you can open yourself up to new users easily.
Finally, don’t forget to have fun with your videos, whether they are for promotional purposes or not, Later Blog advises.
