In 2020, JoJo Siwa dyed her blonde locks brunette, debuting the new look via Instagram. Even when she first started wearing her hair down in place of her signature ponytail, fans had a huge reaction. She told Entertainment Tonight, “It’s hilarious … I knew it would be a shock to people … I knew it was going to be like, ‘Oh my gosh, JoJo put her hair down,’ because people just don’t see that. But I also did not expect it to go as [viral] as it did.”
In the interview, she also shared the personal significance of the huge bows she’s worn since her “Dance Moms” days, which have since grown into a merchandising phenomenon and sold by global brands including Walmart and Claire’s. Siwa shared, “The bow will never be over. … I mean, the bow is my life. I loved it ever since I was little. It’s become who I am.” Siwa was 17 at the time, and she had full license to mix up her looks and experiment until she found styles that felt like who she was at the moment. As she’s gotten older, JoJo Siwa has continued to forge her own path forward, and fans couldn’t be happier to see her next steps.
