With the over 300 million followers she boasts on Instagram, it’s safe to say that Kylie Jenner’s influence is powerful. So when the beauty mogul supposedly failed to tag a Black-owned brand whose dress she gloriously posed in while holidaying in Utah in 2020, it came as a shock to fans who promptly called her out for it. According to Teen Vogue, the ochre and brown design with fishnet detailing was a design from Loudbrand Studios, which belongs to Jedidiah Duyile.
Apparently, sleuthing fans followed the trail and figured out where Jenner’s dress was from themselves. As noted by BuzzFeed, some critics even accused Jenner of “refusing” to tag the brand. Before long, Jenner jumped into the hot oil and tweeted, “ok this is just a reach. why would i ever REFUSE to tag a brand and block comments. this is completely false. i think this brand is amazing and i wanted to show support and will continue to do so,” tagging Loudbrand Studios.
Talking to Teen Vogue, Duyile, then 25, narrated how her piece ended up in Jenner’s closet. “We reached out to Kylie’s stylist, Jill Jacobs and she fell in love with Loundbrand Studios. We sent over pieces from the new collection unsure if Kylie would wear it but she did!” she said. Thanks to the controversy, Loudbrand Studios’ online stock sold out overnight!
