When Lady Gaga launched her makeup line, Haus Laboratories, fans of the talented artist were excited to see what products and new eyeshadow palettes would be available in the collection. However, the brand seemed to fall flat. According to Business Insider, Gaga choosing to release her line on Amazon rather than in-person beauty retailers like Sephora or Ulta may have stifled her sales. The company is now hoping a shift from Amazon-only sales and a full rebrand will improve sales.
Gaga announced the switch from online-only sales to a Sephora launch on Instagram, writing, “I’m extremely excited to announce that we are bringing brand-new, supercharged, clean artistry makeup to the world, through a place that has inspired me for years, Sephora.” The singer continued, “At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high-performance makeup.”
Haus Labs, which is taking over Haus Laboratories, hits Sephora’s shelves on June 9 with new products (via HypeBae).
