Snoop Dogg has never been a man to rest on his laurels. He enjoys pushing himself further to continue to excel. As he stated in a 2011 interview (via TheCelebFactory on YouTube), “my career, my music life, my movie life… just business in general… [I’m] just trying to get bigger and better as I go.”
Business is the key factor, it seems, and the icon has his fingers in a lot of pies. As Film Daily reports, he created the studio Snoopadelic Films in 2005. The Snoopermarket states that the company creates musicals and movies on the life and works of — you guessed it — Snoop Dogg. There’s also his company Leafs, which offers a wide and varied selection of cannabis. In short, if there’s a cause close to his heart (recreational drugs and himself, to name two), Snoop has dedicated some of his fortune to a business promoting it.
Music remains his biggest passion, however. He’s still a tremendous crowd-pleaser, as he made clear at the Super Bowl half time show in February 2022. Prior to the performance, he told the Associated Press, “We’re just going to wait for that moment and put something together that’s spectacular, and do what we’re known for doing and add on to the legacy.” There’s no doubt that he did just that, and will continue to enjoy his place atop the hip-hop food chain.