A SOCIAL media star famous for posting about his love of eating and mocking his own obesity has died aged just 28.

Israeli online sensation Idan Ohayon tragically passed away last night and tributes have already begun to pour in from his adoring fans.

Instagram/@idan_ohayon_official

Social media star Idan Ohayon passed away last night aged 28[/caption]

TikTok/@idan_ohayon

He was known for being able to make light of his own weight[/caption]

His latest Instagram posts were flooded with comments from many of his 45,000 followers who could not believe the terrible news.

With his large Instagram following as well as 115,000 fans on TikTok and thousands on YouTube, he was one of the more well-known influencers in his native Israel.

He often made videos of himself eating and was not afraid to laugh at his own weight.

The star had only recently been cast in a documentary-reality show called ‘The Creatoks’ in which he and other influencers competed for the title of Israel’s best content creator.

He died at Barzilai Medical Center in Ashkelon.

His family confirmed that the cause of death was a medical condition and that his funeral would be held today at a cemetery in Kiryat Gat.

Idan had briefly taken a break from social media, but confirmed his return in an interview a few months ago.

He told Ynet: “One day, I decided to return to social media, so I uploaded a video on TikTok.

“Suddenly, I reached 300,000 views in 24 hours, so I posted another video and another one, and views kept coming. I returned to my old life and gained a lot of followers and it was cool.

“People even recognized me when I was walking on the street and asked for selfies.”

TikTok/@idan_ohayon

His family confirmed he had died due to a medical issue[/caption]

TikTok/@idan_ohayon

Fans flooded his latest social media posts with tributes[/caption]

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