Depop is an app spanning over 150 countries and connecting more than 30 million users. Those users can sell and buy clothes and accessories using the platform, which promises unique fashion ranging from vintage clothes to Y2K throwbacks. Of all the categories available, thrifted and vintage items are overwhelmingly popular. In fact, brand-new products, such as drop shipped items, are generally not allowed on the app, unless the item is an original design or was pulled from a seller’s closet and they just happened to never wear it. In an article for sellers, Depop recommends “[r]ag houses, outdoor markets, vintage shops, car boot/garage sales, charity and thrift stores” as “great sources of stock for your Depop shop.”
Because Depop promotes thrifted and pre-loved fashion, many shoppers may argue that it’s good for the environment, while sellers benefit from making money off their thrift store finds. However, many thrifters are finding fault in Depop’s business model and its appeal to the masses.