ROB Kardashian may not love the spotlight as much as his sisters, but he’s taken a shine to business ventures.
From his hot sauce company to his “struggling” sock line he was forced to sell to mom Kris Jenner, here’s a look at the now-35-year-old’s secret stash of brands.
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Rob, the only son of Robert Kardashian Sr. and Kris, 66, was famously a Keeping Up with the Kardashians regular who also starred in his own show with ex Blac Chyna in 2016.
Since then, however, the rarely seen Rob has kept a low profile and reportedly opted out of the family’s new Hulu show.
Rob generally stays off social media too, with his official Instagram account run by Jenner Communications according to the bio.
But while he may not be social media-minded, he does have business on the brain.
Rob has a degree from the University of Southern California’s Marshall School of Business, making him and Kourtney Kardashian the only family members with college degrees.
Even if these aren’t his sisters’ respective multi-million dollar brands, Rob’s had various ventures over the years that showcased his personality.
GRANDEZA HOT SAUCE
Rob launched his Grandeza Hot Sauce brand in 2020.
“So delicious, I’ll be putting it on everything” mom Kris poured over Instagram at the time.
The sauce claims to be all-natural and organic, gluten and GMO free, and vegan-friendly according to its official website.
The description reads: “Created by an award winning chef, Grandeza hot sauce combines light tangy flavors with a touch of spice. Great for balancing rich meals or to simply add another dimension of flavor.”
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It’s available for a 2-pack at $11.99 or a 6-pack in saucy custom packaging at $34.99.
Another positive sign of growth is that Rob’s sauce store features hoodies, tee, and sweatshirts ranging from $28 to $80.
In 2021, Rob’s Instagram page noted that 7-Eleven was turning up the heat “across LA and Orange County,” offering the sauces in-store.
“And it’s affordable!!!” one fan commented on the earnest offering.
Though his brands may not get the intense cross-promotion his sisters’ companies do, Khloe Kardashian, 37, supportively shared the snaps of the Grandeza hot sauce on the 7-Eleven shelf.
In the caption, she wrote: “That’s so cool Rob!”
ARTHUR GEORGE SOCKS
In 2015, Rob dipped his toe – or entire foot – into retail clothing with a sock line.
Arthur George – the name is a combination of both Rob’s and his late father’s middle names – boasts cheeky socks that have bold words on the sole like “DILF,” “MILF,” and “HOT TAMALE.”
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However, in 2018, Rob footed half of the company to mom Kris amid financial trouble.
Rob was reportedly $300K in debt amid his legal disputes with Blac Chyna, according to legal documents from The Blast.
In July 2017, Rob posted nude photos of Blac on Instagram, per Page Six, and she got a restraining order against him, with cyber exploitation law in California making it harder to run a business.
That on top of his $20K child support payments for their daughter, Dream Kardashian, 4, per The Blast.
“When the business was struggling, my mother infused it with capital to keep it afloat and from her infusion gained a 50% share in the company,” he stated per the outlet.
“Previously, the line’s success was in large part due to my regular posting and general promotion on social media.
Angela’s [Blac Chyna’s] request for a restraining order against me includes various prohibitions on what I could post online. In order to avoid any potential future issues, I nearly eliminated my social media presence.”
He added: “My income now is insufficient to pay for my expenses. As of Jan. 17, 2018, I am short nearly $300,000 which my accountant projects I will need to pay for my 2107 tax liabilities.
I no longer own a home. I now live in my mother’s home.”
Kris Jenner confirmed the situation, saying, “I helped Robert with his sock line business, Arthur George. I infused the business with capital, purchased goods, and set up distribution and fulfillment centers amongst other tasks.
In exchange for the work I did and the money I put in, I acquired 50% interest in the business.”
The brand last posted to Instagram in 2020, yet in 2021 according to legal filings the sock company was said to make $107K per year, The Sun can report.
HALFWAY DEAD CLOTHING
Rob bounced back and pivoted from socks to streetwear, launching his clothing line Halfway Dead in 2019.
The fashion line was a collaboration with Nicky Diamonds, creator and designer of clothing brand Diamond Supply Co. per PEOPLE.
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“‘Halfway Dead is the balance of all things: happy and sad, winning and losing, life and death.’ It’s your middle ground feeling, right? You’re not alive or dead,” Diamonds told WWD about the brand’s name.
They include short-sleeve tees ($38), long-sleeved tees ($45), hoodies ($125) and sweatpants ($100), many featuring tie-dye or envelope-pushing horror graphics.
And in August 2019, sister Kim Kardashian gave the brand a major boost of life.
She posted a photo on Instagram of herself wearing one of Rob’s signature tees, which is the one that sister Kylie Jenner first posed in when the brand launched in July 2019.
A source told Radar “sales skyrocketed and they are nearly sold out of every single item in stock!”
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ROB’S SODA
In 2021, Rob showed off his newest venture, a collaboration with a soda company.
An Instagram post from Rob’s page showed a giant soda machine with a cartoon Rob on the side as well as his profile on each bottle.
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“My own @exoticpop coming soon!! They say it’s twice as good as Canada Dry vanilla cream..” he captioned the post.
The Vanilla Cream soda venture may be the most recent attempted stream of income, but Rob is clearly entrepreneurial so it may not be the last.
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