Tati Beauty seemed like a promising concept, as social media savvy crowds love to buy products from their favorite influencers. However, Tati Westbrook’s namesake brand didn’t last. If you go to the website today, all you’ll see is a picture of the guru with a message — “Tati Beauty is now closed. Thank you for all of your support and the amazing memories. XO’s Tati” — written beside it.
According to Allure, Tati Beauty was only open for a brief two years. While her products were in high demand in earlier days, things didn’t go according to plan later. She opened up about the move in a November 2021 YouTube video. Apparently, the pandemic, which affected many makeup brands, played a role. Westbrook also mentioned that Halo Beauty was embroiled in an expensive lawsuit. While she was justifiably upset, the YouTuber tried to remain positive.
Tati Beauty didn’t survive, but Westbrook still appears to be thriving. In addition to her massively successful YouTube career, she has 2.2 million followers on Instagram. She proudly refers to herself as Halo Beauty’s CEO in her bio there. While ET Online pointed out that Westbrook took a break from YouTube that lasted for about a year, she got back to it in 2021 and still makes popular videos that receive hundreds of thousands of views each.
Despite Tati Beauty’s downfall, we admire the star’s resilience and passion for beauty.
