The Prime Minister’s first speech after the calling the election revealed the type of campaign he wants to run over the next six weeks.
He knows Labor will relentlessly attack his character during what promises to be a brutal and gruelling battle that could go down to the wire.
But he will trumpet the rapid economic recovery after Covid-19 and paint Labor as an ‘unknown’ risk to the nation.
The Prime Minister’s first speech after the calling the election revealed the type of campaign he wants to run over the next six weeks
With neither major party proposing a radical agenda, a large part of the fight will be about the personality traits of Scott Morrison and Anthony Albanese.
Mr Morrison has been called a ‘bully’ by several members of his own party – and Gladys Berejikian even labelled him a ‘horrible, horrible person’ in a leaked text message.
Meanwhile, his opponents brand him a liar and point to concrete examples where he has been dishonest, including a false claim he told Mr Albanese he was going to Hawaii before his secret holiday during the 2019 bushfires.
Labor also claims the Prime Minister failed to listen to medical experts, contributing to the woefully slow Covid vaccine rollout and the crippling rapid test shortage over summer.
Anthony Albanese (centre) watched his beloved Rabbitohs against the Dragons in the NRL on Saturday
The Labor leader stroked a chick with partner Jodie Haydon at the Royal Easter Show on Sunday
In a sign that he knows the personal attacks will ramp up, Mr Morrison admitted ‘you may see some flaws’.
But he urged Australians to stick with the devil they know.
‘Our government is not perfect – we’ve never claimed to be… but you can also see what we have achieved for Australia,’ he said.
Mr Morrison spruiked Australia’s low Covid death rate and rapid economic bounce-back which has seen unemployment drop to 4 per cent, the lowest rate since 2008.
These are statistics he will repeat endlessly in pubs and factories and across the nation.
Labor wants the election to be a referendum on Mr Morrison’s leadership. But the PM insists it’s a choice.
‘It’s a choice between a strong economy and a Labor Opposition that would weaken it,’ he claimed.
However, as Labor cleverly runs a ‘small target’ campaign on a platform of ‘safe change’ it remains to be seen whether the scare tactic will work or if the PM’s personal unpopularity will be his undoing.
Scott Morrison smiles as he gets in his car following a meeting with the Governor-General