TWITTER has revealed a spicy new feature as Elon Musk’s bid to buy the company reportedly goes south.
The messy negotiations haven’t stopped the social media platform from developing new ideas for the app.
Three people close to the negotiation told The Washington Post that Musk’s bid to buy Twitter is in danger of falling through.
Twitter’s value peaked at $51 a share the day that Musk’s bid was accepted but the price has slid amid an industry-wide dip in technology stocks, including Tesla.
Several reports interpreted Musk putting the deal on hold over bot accounts as a sign of buyer’s remorse.
Despite the looming implosion of the Musk deal, Twitter has steamed ahead with a new feature that will be immediately noticeable if it makes it past experimental testing: CoTweets.
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“We’re experimenting with CoTweet as a way for two authors to share the spotlight, showcase their contributions, and engage with more people,” Twitter’s Help Center explained.
The company could decide to turn off the feature at the end of the experimental period.
If the feature is removed they could also delete any CoTweets that were created during that time.
CoTweets is effectively the same as Instagram Collabs, which enables two users to share a post together.
Musk pitched investment firms on new ideas for increasing Twitter’s revenue when he was looking for partners in his bid – his plan did not include something like CoTweets.
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Twitter has forever changed as a product of the Musk situation even if the deal freezes over.
Twitter founder Jack Dorsey left the company’s board during the turmoil, employees have been divided, and Musk has more than 100million followers on the platform.
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In May, Twitter CEO Parag Agrawal posted “I’m accountable for leading and operating Twitter, and our job is to build a stronger Twitter every day,” in a thread.
CoTweets won’t kill or save the Musk deal, but it will affect the user experience – we’ll know if it’s for better or worse if it rolls out.
