After taking a brief break from the Super Bowl in 2021, the Budweiser Clydesdales will be making an appearance in a brand new commercial during this year’s Super Bowl, set to take place on Sunday, February 13. In this year’s Super Bowl commercial, entitled “A Clydesdale’s Journey,” a Clydesdale is seen getting injured while jumping over a barbed-wire fence. Then, the Clydesdale endures a long winter of recovery from its injury. Just when all hope seems lost, the Clydesdale appears to recover its confidence and charges through the barn door and out into the field, much to the surprise of the Clydesdale’s furry friend, Budweiser’s iconic golden retriever, as the New York Post reports. “This Super Bowl we have one message for America: In the home of the brave, down never means out,” Budweiser captioned the commercial.
The one-minute commercial was directed by Chloé Zhao, who recently won an Oscar for “Nomadland.” During an interview with USA Today Sports, Daniel Blake, Budweiser’s vice president, spoke about the importance of this particular comeback story. “The Clydesdales are, for many people, a symbol of America, a symbol of hope, of strength, of resilience,” Blake told USA Today Sports. “We felt they were the perfect metaphor to tell this broader story, this comeback story. For us to come back, with a symbol of America but also a story of injury, the road to recovery and ultimately, this triumph, I think is a really important message for the country to hear right now and one that really, only Budweiser can tell in this way.”
